Every Spartan™
in the News
Stories, features, and updates from the Every Spartan™ journey.
Every Spartan™ is more than an apparel brand. It is a growing story about inclusion, accessibility, Spartan pride, and the belief that everyone deserves to feel represented in green and white.
This page highlights media coverage, announcements, interviews, and meaningful moments connected to the Every Spartan™ mission.

OUR MISSION
Every Ability.
Every Moment.
Every Spartan.
Featured Stories
Media features and articles about Every Spartan™ will be shared here as they become available.
Check back often for updates, interviews, and coverage highlighting the people, purpose, and stories behind the brand.
Traverse City Record Eagle
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.VoyageMichigan

Hidden Gems: Meet Matthew “Mo” Gerhardt of Every Spartan
https://voyagemichigan.com/interview/hidden-gems-meet-matthew-mo-gerhardt-of-every-spartan
MSUTODAY

Alumni launches Every Spartan, apparel line that includes adaptive wear
https://msutoday.msu.edu/news/2026/05/every-spartan-apparel
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Step 1: Identifying a Moment That Moved Us
Every Spartan™ designs begin with a moment — not a trend.
Moments may include:
- Historic achievements or milestones
- Pivotal events that shaped the Spartan community
- Stories of perseverance, leadership, or unity
- Traditions that define the MSU experience
Each moment is selected with care, ensuring it is appropriate, respectful, and aligned with core values.
Moments are chosen not for shock value or controversy, but for their ability to connect generations of Spartans through shared pride and memory.
Step 2: Research & Contextual Integrity
Once a moment is identified, it enters a research phase.
This includes:
- Verifying historical accuracy
- Understanding cultural and community significance
- Ensuring respectful representation
- Evaluating appropriateness for licensed apparel
This step ensures that every design is grounded in truth, context, and responsibility — avoiding misrepresentation or oversimplification.

Step 3: Translating Story Into Design
Storywear™ is not about placing text on fabric. It is about translating meaning into visual form.
Design development focuses on:
- Clean, timeless aesthetics
- Subtle storytelling elements
- Respectful use of imagery and language
- Long-term wearability
Designs are created to stand on their own visually, even without explanation. The goal is apparel that feels authentic, elevated, and worthy of the Spartan name.
A Founder’s Commitment
Every Spartan™ was founded by a lifelong Spartan, MSU alum, and business owner with a physical disability who understands — personally and professionally — the importance of inclusion.
This brand is not built from theory.
It’s built from lived experience.
It’s a commitment to ensuring that future generations of Spartans never have to ask whether apparel was designed with them in mind.
Because they already know the answer.



