Yes, Every Spartan™ is officially licened through the Collegiate Licensing Company (CLC). All use of Michigan State University trademarks, names, or logos is made through formal approval and ongoing compliance with MSU and CLC requirements.

No products are produced, marketed, or sold using MSU trademarks prior to receiving appropriate authorization.

Every Spartan™ integrates adaptive and traditional apparel into a single, unified collection. All designs are offered across both formats without visual distinction.

In addition, Every Spartan™ incorporates a Storywear™ approach, where designs are inspired by meaningful moments connected to the Spartan community. This combination of inclusive design and storytelling distinguishes the brand while remaining respectful of university values and licensing standards.

No. Every Spartan™ strictly adheres to approved trademark usage guidelines. All designs undergo required reviews and approvals before production.

The brand does not alter, distort, or reinterpret university marks outside of approved standards.

Every Spartan™ commits to:

Completing all required licensing applications and documentation

Maintaining appropriate insurance coverage

Submitting designs for review and approval

Operating within approved product categories

Participating in audits or reviews when requested

Licensing compliance is viewed as an ongoing responsibility.

Every Spartan™ is committed to ethical manufacturing and responsible labor practices. The brand seeks to align with Fair Labor Association (FLA) principles and works with manufacturing partners that demonstrate compliance with recognized labor and workplace standards.

Documentation and transparency are prioritized throughout the supply chain.

Manufacturing partners are selected based on their ability to meet quality, ethical, and compliance expectations. Specific production locations may vary by product category and supplier.

All partners are expected to adhere to applicable labor, safety, and compliance standards.

Storywear™ refers to apparel inspired by meaningful Spartan moments. Designs focus on themes, values, and historical context rather than explicit reenactment or unauthorized imagery.

Optional QR elements may provide access to additional educational or contextual content. All content is reviewed to ensure appropriateness, accuracy, and compliance.

No. QR integration is optional and used selectively when it enhances storytelling. The apparel itself remains complete and meaningful without digital components.

QR placement and content are designed to remain subtle and respectful.

Every Spartan™ avoids unauthorized use of individual likenesses, names, or personal narratives. When stories reference individuals or groups, they are handled respectfully and within appropriate guidelines.

Any use requiring permissions or releases is addressed prior to inclusion.

Adaptive features are integrated discreetly into garment construction without altering the visual design. The same apparel designs are offered across adaptive and traditional formats.

This approach ensures dignity, representation, and equal access without segmentation.

Every Spartan™ is designed for the entire Spartan community — students, alumni, fans, faculty, families, and supporters of all abilities.

The brand does not segment or exclude based on identity, ability, or background.

Storywear™ is released in intentional, limited drops to preserve meaning and prevent overproduction. Once a release concludes, designs are retired.

This approach supports sustainability, quality control, and brand integrity.

Quality standards are maintained through material selection, manufacturing oversight, and pre-distribution checks. Customer feedback is reviewed to inform future improvements.

Quality consistency is essential to maintaining trust with both consumers and licensing partners.

Marketing communications are designed to be respectful, accurate, and aligned with university values. Messaging avoids exaggeration, misrepresentation, or exploitation.

The brand prioritizes transparency and responsibility in all communications.

Michigan State University is the sole focus during initial development and launch. Any future expansion would occur only after successful licensure, demonstrated compliance, and careful evaluation.

No expansion plans impact current licensing commitments.

Every Spartan™ welcomes open communication and collaboration. Questions or requests for clarification can be directed through official contact channels, and the brand commits to timely, respectful responses.

Every Spartan™ was built with the understanding that trust must be earned.

This FAQ reflects the brand’s commitment to transparency, accountability, and respect for Michigan State University, its licensing partners, and the Spartan community.

Every Spartan. Every Ability. Every Moment.